Projecting ACS Income Data to Current Dates with Trends in Scanner-Based Sales Data
Ken Hodges, Nielsen
Matheu Kaneshiro, Nielsen
Jessica Tucker, Nielsen
Fred Wilcox, Nielsen
Description: Businesses require income estimates for dates more current than those provided by ACS five-year period data. The presentation reports on Nielsen's efforts to improve the projection of ACS income through the use of trends in proprietary scanner-based retail sales data. Specific results are described, as are issues encountered in seeking to harness a huge data source for a new purpose.